Welcome to Max Growth Lab
Meta strategies for exponential growth
A meta advertising agency specializing in eCommerce
Ivan Maksimović is the founder of Max Growth Lab and a seasoned growth marketer with over a decade of experience in scaling businesses through data-driven Meta ad campaigns. Having lived 10 years in China, 1 year in the U.S., and the last 6 years in Belgrade, Serbia, Ivan brings a global perspective to digital marketing, working with businesses worldwide to help them achieve exceptional growth.
Ivan’s journey began as a freelancer on Upwork, where he built an impressive portfolio of over 80 projects, earning 50+ top reviews and achieving Top Rated Plus status—an honor reserved for the top 3% of freelancers globally. With a flawless track record of helping clients grow their eCommerce stores, boost lead generation, and increase subscriptions, Ivan’s Upwork success is a testament to his expertise and dedication. You can explore his portfolio at upwork.com/freelancers/ivanmaksimovic.
Ivan’s approach is both analytical and creative—he’s a data nerd who relies on metrics and insights to guide decision-making but also has a keen eye for the types of visuals and messages that resonate with audiences. This rare combination of skills allows him to consistently drive outstanding results for the businesses he partners with.
As the founder of Max Growth Lab, Ivan is passionate about providing exceptional service, empowering businesses to grow, and setting a standard of excellence in the world of Meta advertising.
Bogdan Lazarević plays a vital role on our team at Max Growth Lab. With a background in psychology from The Faculty of Media and Communications, Bogdan’s expertise is deeply rooted in understanding audience behavior, a skill that has translated seamlessly into his work in digital marketing. Starting his journey as an intern, he quickly rose through the ranks, transforming from an ad uploader in Meta Ads Manager to a highly skilled media buyer and, ultimately, an experienced growth marketer who knows Facebook Ads inside and out.
Bogdan has worked across a diverse range of industries, including eCommerce, SaaS, and service-based businesses focused on lead generation. This extensive exposure has equipped him with a unique skill set, enabling him to deliver results for over 50 businesses. He is a master at setting up Meta’s tracking tools, from pixel integrations to CAPI, ensuring seamless tracking for optimal ad performance. His deep understanding of remarketing strategies and his sharp ability to identify and scale opportunities make him a true asset to our agency.
Known for his excellent communication skills, Bogdan maintains strong, positive relationships with clients, consistently ensuring their goals are met and expectations exceeded. Bogdan’s journey with Max Growth Lab exemplifies dedication and growth, and his contributions are integral to the success of both our team and the clients we serve.
Una Milić is a key member of our team at Max Growth Lab, specializing in scaling Meta ads to help businesses achieve extraordinary growth. A graduate of the Faculty of Political Sciences in Belgrade, Una combines her academic background in business and technology with hands-on expertise in digital marketing to deliver exceptional results for our clients.
With experience across eCommerce, SaaS, and service-based industries, Una has developed a strong ability to craft and scale high-performing ad campaigns. From advanced audience segmentation to growth-focused scaling strategies, she excels at unlocking opportunities that drive measurable outcomes for the brands she works with.
Her technical expertise includes flawless implementation of Meta tracking tools, such as pixel integrations and CAPI, ensuring precise data collection for optimized performance. Una is also highly skilled in designing and refining ad creatives, blending creativity with analytics to produce content that resonates and converts.
What truly sets Una apart is her strategic mindset and ability to scale campaigns efficiently, taking what works and amplifying it to new heights. She’s passionate about helping businesses achieve their growth goals and thrives on delivering impactful results that exceed expectations.
Anja is the newest member of our team and a rising star in the world of growth marketing. Currently, in her final year of psychology studies at the Faculty of Media and Communications, Anja also practices as a psychotherapist, bringing a unique perspective to her marketing strategies while she is on the path to becoming a skilled growth marketer. Anja works closely with our marketing team, taking charge of uploading new ads and creating campaigns in Ads Manager with precision and efficiency.
In addition to her technical expertise, Anja is a highly talented scriptwriter for User-Generated Content (UGC). She has created concepts for numerous videos that have become winning ads for our clients, driving engagement and conversions. Her creativity extends to her impressive Canva skills, where she crafts visually appealing designs and ad creatives that align perfectly with our clients' branding and campaign goals.
Vladimir Andrejic is our talented, self-taught graphic designer, whose designs are meticulously crafted to optimize the performance of our ads. With a deep understanding of ad dynamics, he ensures that every visual element not only aligns with our clients' brand identity but also drives maximum engagement and conversions. His keen eye for design and detail makes him a vital part of our team, delivering high-impact visuals that enhance the effectiveness of our campaigns.
Vladimir is dedicated to understanding the performance of different creative types by thoroughly analyzing data to identify what delivers the highest Return on Ad Spend (ROAS). He continuously refines his designs based on these insights, ensuring that each creative is optimized for maximum impact and results across campaigns.
Curv Group: Driving Revenue Through Strategic Meta Ads
Curv Group is one of the fastest-growing companies in the U.S., renowned for building brands with real depth and meaning. They attract customers through compelling marketing, delight them with top-tier products, and ensure repeat business with outstanding service. Their portfolio includes innovative brands such as:
Before partnering with Max Growth Lab (MGL), Curv Group was already achieving strong results with Meta ads, spending around $200K per month. However, they were ambitious and aiming for significant scaling. Despite multiple attempts to increase ad spend, they faced a plateau—each time they tried to scale beyond $200K, their ROAS dropped, preventing further growth. They needed a fresh perspective to break through this barrier, which is why they brought MGL on board.
After conducting an in-depth audit, we identified two key areas that needed improvement for sustainable growth:
We also developed individualized funnels and creatives tailored for specific markets to maximize relevance and engagement.
To enhance performance, we significantly ramped up creative testing:
Both image and video ads performed well. Curv Group’s in-house creative team focused on developing UGC and various video formats while we refined the testing and optimization process.
We introduced a two-tier campaign strategy:
When a CBO campaign performed well, we scaled aggressively. If performance declined, we quickly scaled down to maintain profitability. This method allowed us to stay profitable even in low seasons. Over time, as Facebook trends evolved, we adapted to a more streamlined approach using Advantage+ Shopping Campaigns (ASC) to scale vertically, with reduced horizontal scaling.
Initially, we implemented a robust remarketing structure:
We closely monitored frequency metrics to prevent ad fatigue and ensured ROAS for remarketing campaigns remained higher than prospecting campaigns.Localization StrategyTo drive international growth, we implemented country-specific funnels:
This level of granularity allowed us to tailor our strategy to specific market needs, resulting in significant improvements in performance across regions.
SystemGiven the scale of Curv Group’s operations and ad spend, precise and easily digestible reporting was essential. We collaborated with their team to develop a state-of-the-art reporting system, allowing real-time analysis and rapid decision-making. This streamlined our ability to track KPIs, identify trends, and make necessary adjustments daily.
✅ 20x Increase in Ad Spend – From $100K to $2M per month while maintaining target ROAS.
✅ $12M in Total Ad Spend – Over two years, MGL successfully scaled Curv Group’s account to $12 million in ad spend, maintaining profitability throughout.
Beyond the impressive revenue growth and ad spend scalability, our partnership with Curv Group had a far-reaching impact:
Through strategic creative testing, structured scaling, and precise localization, MGL helped Curv Group break through its growth plateau and achieve massive revenue expansion. If you’re looking for a proven strategy to scale your business through Meta ads, let’s connect!
Freya Procreate Masterclass: Driving Revenue Through Strategic Meta Ads
Freya is a renowned Procreate artist who creates illustrations for brands such as Louis Vuitton, Tiffany & Co., and Sephora. Her Procreate Masterclass is designed to help aspiring artists master the Procreate app. Covering everything from basic tools to advanced techniques, this course empowers students to create stunning digital art, whether they're beginners or seasoned artists looking to refine their skills. With expert guidance and practical instruction, Freya’s Procreate Masterclass helps unlock the creative potential of every student.
Freya’s main challenge was inconsistent performance. They struggled with understanding when to scale or decrease their ad spend, often overspending during periods of low performance, and failing to capitalize on peak business periods. While their campaigns had delivered positive results in the past, internal competition between campaigns and a rigid setup made it difficult to react quickly. We needed to create a new strategy that would not jeopardize existing performance while making their ads more stable and scalable.
We took a two-pronged approach: first, we restructured the campaign setup to avoid internal competition and allow for quicker optimizations. Second, we introduced new campaign types to improve scaling without disrupting the existing profitable campaigns.
By optimizing Freya’s Meta ads, we freed up their marketing team to focus on creative development. Using data insights and ongoing consultation with our team, they produced impactful creatives that significantly boosted performance—not just on Facebook, but across other marketing channels like email marketing and Google Ads.With a growing customer base, Freya was able to remarket to their audience via email marketing, offering additional courses and exclusive brushes.
Kapow Case Study: Driving Revenue Through Strategic Meta Ads
Kapow is an innovative eCommerce brand specializing in unique, high-performance men's leggings designed for comfort, functionality, and bold self-expression. Their products feature eye-catching designs and premium-quality fabrics, catering to individuals who want to stand out during workouts, yoga sessions, or casual wear. Kapow combines fashion with practicality, ensuring every piece is both stylish and durable.
Before partnering with Max Growth Lab, Kapow struggled with Facebook ads. Despite having a strong Google presence and effective organic marketing, their Facebook campaigns were not profitable. Various strategies and creatives were tested, but results hovered around break-even (ROAS 2.2), and they couldn’t scale effectively.
Beyond creative strategy, we conducted thorough market research to analyze sales trends across various time frames, enabling us to craft a scalable strategy featuring tailored offers designed to maximize scalability during peak seasons. We applied advanced vertical and horizontal scaling techniques to optimize ad performance and achieve exceptional results, ensuring both cost efficiency and sustained growth in customer acquisition.
We designed a strategy centered around Kapow’s unique product designs. For video ads, we focused solely on the leggings—simple white studio backgrounds with no special effects or unnecessary details. The ads showcased their best-selling designs with clear, minimalistic visuals.For image ads, we took a different approach by emphasizing a lifestyle look paired with strong, engaging headlines.By combining these two strategies, we created complementary campaigns that resonated with different audience segments.
Videos used existing product footage from Kapow’s website to maintain brand consistency.For images, we crafted lifestyle visuals that highlighted the versatility and appeal of the leggings.
We launched a simple ABO (Ad Set Budget Optimization) campaign to test each ad in specific ad sets with equal budgets. Each ad set contained 1-3 ads, depending on the number of hooks.After 3-5 days of testing, winning ads were moved to a new ASC (Advantage+ Shopping Campaign) campaign for scaling. The ASC campaign also handled remarketing efforts.Underperforming ads were paused, and we repeated testing in two-week cycles to consistently identify new winning creatives.
27% Increase in ROAS:
15x Increase in Monthly Revenue:
CTR improved 120%
The improved Facebook ad performance boosted Kapow’s overall marketing efforts. Increased customer acquisition expanded their database, enabling significant improvements in email marketing revenue.Additionally, the influx of new customers positively impacted their Google Ads performance, creating a holistic uplift in overall revenue.
